One of threee campaign videos that are part of an integrated campaign from SapientNitro for Visit Florida. The spot shows tourists literally flying to the Florida sunshine from a northeastern winter in a comic twist on the words "Flock to Florida". A substantial part of the integrated campaign is a series of taxi toppers featuring life-sized mannequins taking flight for the south with the slogan "Fly South This Winter – VisitFlorida.com"
Other Campaign and publicity release videos:
"Winter Migration"
https://www.shootonline.com/spw-video/visit-floridas-winter-migration
"Beauty"
https://www.shootonline.com/spw-video/visit-floridas-flock-florida-beauty
Campaign Publicity Release:
https://www.shootonline.com/node/55590
Client: Visit Florida
Agency: SapientNitro, Miami
Executive Creative Director: Robert Kleman Executive Creative Director: Matthew Atkatz Creative Director: Jordan Lipton Creative Director: Jason Levine Art director: Mark Toler Art director: Danielle Fay Copywriter: Brian Jones Agency Producer: Monica Alameda
Production company: The Colony
Director: David Gaddie Director of Photography: Massimo Hanzonet Executive Producer: Angela Bowen Line Producer: John McWhirter Editor: Damien Massingham
VFX: Afterparty VFX Lead: Nick Crist Colorist: Jordan Lister
Music: Nylon Studios
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