Sapient Nitro (Miami) has progressively rolled out an integrated campaign in the northeastern states. The campaign introduces consumers to the insight that they, like birds, can flock South to Florida to escape the winter. The third in a series of videos created for the integrated "Flock to Florida" campaign from SapientNitro.
Other Campaign videos:
"The Warmer Side of Winter"
https://www.shootonline.com/spw-video/visit-floridas-warmer-side-winter
"Winter Migration"
https://www.shootonline.com/spw-video/visit-floridas-winter-migration
Client: Visit Florida
Agency: SapientNitro, Miami
Executive Creative Director: Rob Kleman Executive Creative Director: Matt Atkatz Creative Director: Jordan Lipton Creative Director: Jason Levine Art director: Mark Toler Art director: Danielle Fay Copywriter: Brian Jones Copywriter: Candice Swanson Agency Producer: Monica Alameda
Production company: The Colony
Director: David Gaddie Director of Photography: Massimo Hanzonet Executive Producer: Angela Bowen Line Producer: John McWhirter Editor: Damien Massingham
VFX: Afterparty VFX Lead: Nick Crist Colorist: Jordan Lister
Music: Nylon Studios
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