California's diverse attributes are captured with beauty – and humor – in "Dreamers," airing now. Created via MeringCarson, directed by Chace Strickland of Room Service and cut by Einar of bicoastal Union Editorial, the spot features singer-songwriter Sara Bareilles, pro skateboarder Big Bob Burnquist, pro surfer Rob Machado, Olympic Gold Medalist Kerri Walsh Jennings and national treasure William Shatner showcasing the many offerings of the Golden State.
SPW Credits
Client: Visit California
Spots Title(s): Dreamers :60 (web), :30 (broadcast)
First Air Date: 10/21/2013
Agency/Location: MeringCarson Sacramento, CA
Creative Directors: Dave Mering, Greg Carson
Art Director: Rob Petrie
Copywriter: Kerry Krasts
Agency Producer: Liz Ross
Production Company: Room Service Los Angeles
Director: Chace Strickland
DP: Kris Kachikis
EP(s): Kelly Amato, Eric Bonniot
Producer: Kelly Amato
Editorial Company: Union Editorial Los Angeles
Editor: Einar
Assistant Editor: Zack Kashkett
President/EP: Michael Raimondi
Sr. Producer: Joe Ross
Telecine Company: Company3 Los Angeles
Colorist: Stefan Sonnenfeld
Post/Effects Company: resolution LA
VFX Artist(s): Todd Iorio, Evan Guidera, Maury Rosenfeld
Music Company: Yessian
Composer: Michael Yessian
Audio Post: resolution LA
Mixer: Milos Zivkovic
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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