In February, 2021, director Natasha Lee and producer Lucia Tran assembled an all-volunteer, all Asian American Pacific Islander (AAPI)-identifying crew to sit with AAPI documentary subjects, to learn about their experiences in America – and to capture their reactions to the disturbing – if too familiar – climate in which we find ourselves. On March 16, the mass shooting of six AAPI victims in Atlanta, GA, added to the emotional weight of the material and influenced the experience of making the film. The result is IN THE VISIBLE, a short documentary the filmmakers intend as a tool in the ongoing fight against white supremacy and its systematic, destructive manipulation of the AAPI community against other BIPOC (black, Indigenous and people of color) communities as a ‘model minority.’
SPW Credits
Director: Natasha Lee
Producer: Lucia Tran
Subjects: Nithya Raman (South Asian American, LA City Councilwoman), Jake Choi (Korean American, Actor), Joy Cho (Thai American, Designer), Mas Yamashita (Japanese American, Retired), Tisha Alyn (Filipino American, Golfer), Sherry Cola (Chinese American, Comedian/Actress), Larry Sir (Cambodian American, Mechanic), Lindsay Watson (Hawaiian, Actress), Lien Ta (Vietnamese-Chinese American, Restaurateur), Benjamin Holtrop (Taiwanese American, Stylist), June Berk (Japanese American, JANM Volunteer), and Albert Tsai (Taiwanese American, Actor).
ScreenWork Categories:Short film
Discipline:Directing
Don’t Go There on an Airplane! Explore, Director Jeremy Pinckert, and Go RVing Release “Airplane Problems” Commercial Spot
Explore, director Jeremy Pinckert and Go RVing did not need to go far to gain inspiration for their latest commercial production. "Airplane Problems" was initially conceived as an audio-only campaign, but Go RVing's SVP/CMO Karen Redfern asked Explore to adapt the script into a new, live-action commercial. Explore used their direct to brand process that allows them to come alongside internal agencies and provide elevated levels of production. The adaptation from audio ads to live-action spots involved re-writing lines and adding a few iconic scenes from Pinckert’s ideas to provide anchor moments for the ads. For the airplane creative, a notable line change now would have a little girl say, "Daddy has my charger"; added elements include an unruly seat partner who sits right in the middle of the family and proceeds to eat messy food; and a scene showing the missing Dad in the middle seat of a row in the back of the plane.
Explore and director Jeremy Pinckert also added a visual hook to the ending of the spot not in the audio-only ads, leaning on his own experiences traveling with his family. He found his hands were always full, clutching boarding passes, carry-on bags, his phone, headphones, and of course, his coffee. In the commercial, there is a moment where all of the frustrations are just too much for the protagonist and they almost curse in front of their family. The Go RVing voice of reason cuts off the curse with a timely, "Don't Go There!" line, before a tagline comes in to say, "Go RVing." This works for an audio-only script, but for the live-action digital commercials, Pinckert knew the production would need a moment, a beat, a transition shot to bridge between the curse and when viewers see a pleasing shot of an RV family in a beautiful... Read More
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