A background actor falls down a rabbit hole of love and emotion when he learns that the 1st AD on a marvel movie set also uses an inhaler. On an emotional journey of longing, ecstasy, and, quite possibly disappointment, the boundaries of love and connection are explored and it doesn’t look like the superheroes will be able to save the day for this one.
Cool camera moves and slick transitions are nice, but in the end it was asthmatic love that united Picture North and Brazilian director Rafael Kent. Kent, who on Friday released his explosive new music video for Vintage Culture, Fancy Inc. with a feature from The Beach, also doubled up with signing with production company Picture North for US representation.
The music video represents a piece made in true collaborative fashion as both the artist, label, and Kent agreed whole-heartedly on the direction. The premise of asthmatic love on a marvel studio set was born from Kent and his creative partner, Rafael de Miranda, realizing that there were breaths built into the songs beat. This eventually led them to the idea of asthmatic love. “When you think you are weak and you connect with someone that has that same weakness, you are stronger because of it,” Kent said.
This unique and resourceful film, producing a Hollywood atmosphere at a Brazillian studio on a tight budget, encapsulates Rafael’s own spunk and enthusiasm for creativity. Rafael says he is motivated by taking risks with his artistic work, doing what people say can’t be done, and pushing the limits of original content as a filmmaker.
SPW Credits
Production Company: CAVE | Directed by Rafael Kent, Executive Produced by Tânia Assumpção, Written by Rafael de Miranda, Rafael Kent, Cinematography: João Frohlich, Production Designer: Cacá Montagnana, Costume Designer: Mariana Martinelli, Casting Director: Mei Yi Ho, Make up & Hair: Iris Bittencourt, Patrícia Martinelli, Creative Search: Daniel Tandy, 1st AD: Ivan Benigno, Manu Fenerich; 2nd AD: Victória Clemente, Storyboard: Renato Machado, Production Coordinator: Arianne Elias, Tânia Assumpção; Head of Production: Victor Ferrari, Rafael Pinto; Set Manager: Ricardo Rodrigues, Line Producer: Juliana Lima, Pedro Olaya; Assistant Production: Dzyan Ricioli, Lucas Branco; Set Production Assistants: Edson Silva, Eduardo Polastro, Fabiano Rocha, Fabio Vitalino, Hiago Lopes, Leandro de Melo, Leonardo de Melo, Luciano de Sousa, Rodrigo Dias; Production Driver: Antônio Alves, Carlos Pinto; Assistant Art/Production Designer: Alexandre Borges, Art Coordinator/Construction Coordinator: Marcio de Carvalho (Lelou), Set Decorator/Props: Winnie Ramos, Assistant Set Decorator: Lunna Tourounoglou; Leadperson: Fernanda Frate, Givanildo de Silva; On Set Dresser: Arlindo Trevizam, Diógenes Gorete, Federico Romero, Felipe Kaleb, Marco Grassotti; Assistant Art Coordinator/Buyer: Livia Blues, Set Construction Assistant: Alberto Castro, Victor Passarelo, João Cruz Filho; Scenic Artist/Lead Painter: Luciano Filardo; Painters: Agostinho de Assis, Nelson Leocadio,Renato Filardo, Ricardo Leão, Thiago do Nascimento; Art Department Drivers: Leandro Pacheco, Osvaldo dos Santos, Thiago Pieroni; Assistant Costume Designer/Shopper: Isadora Fantin, Vanessa Mendes; Tailor/On Set Assistant: Raquel Feitosa, Rosa Passe; Costume Design Drivers: Luiz Costa, Victor Guimarães; Make up & Hair Assistant: Carlos da Rosa, Lívia Tavares; Special Effects: Vagner Martão, Special Effects Assistant: Carlos de Lima, Jefferson Klimke, Marcelo Dias, Valter Carrasco, Valter Junior, Vinicios de Melo; Special Effects Drivers: David Dantas, José Evangelista Casting Assistant: Vanessa Amy, Cast: Martin as Main Chorma Man: Rafael França, Emily as AD: Gabriela Vinci, Heroin: Fayola Ade, Hero: Leonardo Possatti, Villain: Rafael de Lima; Chroma Men: Ralph Tung, Gutemberg Lins, Adriano Santos, Dino Teixeira; Director: Adilson Eustáchio, DOP: Cristiane Pereira de Souza, Focus Puller: Felipe Flip, Special Effects: Vagner Martão, 1st Assistant Camera/Focus Puller: Cristiano Machado, Keller Gonçalves; 2nd Assistant Camera: Allan da Silveira, Murilo Araújo; Camera Operator, Steadicam: Gustavo Morozini, Playback: Antoniel da Paixão, Julia Dalmati; DIT: Rodrigo Belati, Rodrigo Lopez, Technocrane Operator: Murilo Ribeiro, Technocrane Assistant: Felipe Bolha, José Furtado; 2nd Unit / Video BTS: Adilson Marques, Eduardo Ohara, Marcos Voma; Still BTS: Steffany Lima, Camera Department Driver: Angelo Candido, Roberto Porfirio, Gaffer: Renato Gaúcho, 1st Lighting: Lucas de Oliveira, Vinicius de Oliveira; Lighting Assistant: Carlos Gaspar, Gabriel Queiroz, Genivaldo Barreto, Geraldo Justino, Helio Dantas, Jonas de Oliveira, Jilmario Rosa, Marcus de Souza; Key Grip: Rogério Costa, 1st Grip: Wagner Lopes, Grip Assistant: Fabio Catapani, Felipe de Souza, Jeferson Lemos, Joelson Teodoro, Lucas Bispo, Nevisson Passos, Paulo Cardoso, Paulo Oliveira, Rodrigo Lacerda, Weverton de Souza; Light Driver: Antonio Dantas, Jurandir Moreno Post Production House: Gafanhotto Post Post Production Finisher: Cris Caffaro, Driano Torres; Post Production Coordinator: Paula Solano, Digital Compositing: JR Polenga; Editors: Guilherme Falotico, Rafael Kent; Color Grading: Acauan Pastore, Designer: Pedro Reis VFX Company: WarriorsVFX Executive Producer: Adriano Costa, VFX Supervisor: Daniel Soci, VFX Concept Artist: Estevão Chromiec, Audio Production: Cabaret Studio Sound Designer: Bruno Peras, Attendance: Flávia Caparelli, Ingrid Lopes; Coordination: Carol Oliveira, Junior Freitas, Verusca Garcia; Support: Águia Locações, Bolha Films, Digital35, Electrica, Grip Support
Commercial production company Explore and director Jeremy Pinckert went to a familiar well to pull inspiration for their latest production for Go RVing. "Hotel Hassle" was initially conceived as an audio-only campaign, but Go RVing's SVP/CMO Karen Redfern asked Explore to adapt the script into a new, live-action commercial. The adaptation from audio ads to digital commercial spots involved adding re-written lines and a few iconic scenes from Pinckert’s ideas that provided anchor moments for the ads. In particular, 'Hotel Hassle' features a room key that just won’t open the door. The visual he added (a round sensor on the door where the key unlocks) not only modernized the ad into the age of tap, but also gave the spot a technology vs. human undertone, invoking the AI-character Hal from Stanley Kubrick’s '2001 A Space Odyssey.'
Explore and Pinckert also added a visual hook to the ending of the spot that leaned on his own experiences traveling with his family. He found his hands were always full, clutching a few bags, random loose objects, his phone, and of course, his coffee. In the commercial, there is a moment where all of the frustrations are just too much for the protagonist and he almost curses in front of the family. What if the director added an action where the protagonist accidentally spills their coffee and the camera freezes precisely at this moment?
"Hotel Hassle", part of Go RVing's larger Don't Go There! campaign, is currently being broadcast nationwide via strategic digital channels.
