Football season is back! And The Mission (Venice, CA) collaborates with Samuel Bayer (HSI) to transform a practice field into an NFL game night fantasy for McGarry/Bowen NYC.
The Mission provided an accurate digital reproduction of Gillette Stadium, fully packed with 85,000 cheering digital fans for a dramatic Jets vs. Patriots clash. In the spot, Mr. Amazing, an average guy with a big dream, gets to spearhead an end zone to end zone kick return, narrowly dodging, juking, leaping, and even flipping over the defending Jets players. He crosses the goal line in an adrenaline rush, letting out a warrior's howl, only to realize he's daydreaming at a crowded family reunion. In this comic twist, Mr. Amazing sheepishly withdraws into his smart phone and he and a relative proceed to enjoy the actual game utilizing his XLTE enabled Verizon service.
SPW CreditsClient: Verizon
Agency: Mcgarry Bowen
Production Company: HSI / Directed by Samuel Bayer
Editorial: Rock Paper Scissors
VFX: The Mission
MCGARRY BOWEN
Senior Producer - Joe Maire
Director of Verizon Broadcast Productions - Dante Piacenza
Business Manager - Maria Elia
Executive Creative Director - Cheryl Van Ooyen
Associate Creative Director - Jessica Zalaznick
Associate Creative Director - Jody Zorn
Managing Director - Will Townsend
Group Managing Director - Christopher Reintz
Account Director - Zerimar Carattini
Assistant Account Executive - Brett DiSanto
HSI PRODUCTIONS
Managing Director - Rebecca Skinner
Executive Producer - Roger Zorovich
Producer - Dave Kemp
Production Supervisor - Yianni Papadopoulos
Director: Samuel Bayer
ROCK PAPER SCISSORS LA
Editor - Frank Snider
Executive Producer - Eve Kornblum
THE MISSION
Managing Director - Michael Pardee
Creative Director - Rob Trent
Lead Flame - Joey Brattesani
VFX Producer - Diana Cheng
Flame Artist - Chris Moore
Flame Artist - Colleen Smith
Flame Artist - Dave Stern
Flame Artist - Rob Winfield
Rotoscope - Dylan Holden
Rotoscope - Kenneth Lui
Animation Director - Piotr Karwas
3D Modeler - Chad Fehmie
3D Animator - Samir Lyons
Rigger - Rick Grandy
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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