To help promote Velocity's annual Dream Car Week, 2C Creative was asked to bring a summer sensibility, speed and sex appeal in elevating a clip-based promo, and then follow it through to the main event with a graphic toolkit that could be used for the auction’s live packages featuring network personality Chris Jacobs. This work involved a narrative focusing on the fine details, with macro, sexy shots, shiny chrome and every detail that makes these cars rise above the standard machine and be considered “dream cars,” as well as specialized 3D modeling and animation that really brought it all together with a sleek, sexy energy.
In the end, 2C delivered an extensive package that included a launch/continuity promo, Dream Car Week title treatment, graphic night open, custom show title card bump ins & outs, IPM, on-air bug, animated network logo, transitions, lower 3rd and sponsor backgrounds.
SPW CreditsVelocity
Patricia Tong – Creative Director
Darci Dunnagan – Marketing Production Manager
2C
Chris Sloan – Chief Creative Officer
Ben Frank – Writer/Producer
Luis Martinez – Design Director
Dmitri Zavyazkin – 3D Artist, Compositor
Andy Fernandez – Designer, 3D Artist, Compositor
Bob Cobb – Animator
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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