Optimus and Richards/Carlberg teamed with Director Danny J. Boyle to create eight spots for UTHealth highlighting the fact that 80 percent of a child's brain development occurs between birth and age four. Cut by Optimus Managing Editor Jim Staskauskas and Editor Hovig Menakian, the spots, which target at-risk parents, are airing now throughout Texas.
SPW Credits
Client: UT Health Science Center, Houston; Program Manager: Don Titcombe, Children's Learning Institute. Agency: Richards/Carlberg; Principal/Creative Director, Gayl Carlberg; Art Director, Nick Munoz; Copywriter, Josh Powers; Brand Management, Lynda Boydstun-Nielsen; Broadcast Producer, Mike Hulsey. Director: Danny J. Boyle. Editorial: Optimus; EP/Managing Director, Therese Hunsberger, Producer, Ashley Bartell; Managing Editor, Jim Staskauskas; Editor, Hovig Menakian; Assistant Editor, Katie Zaumseil; Colorist/Smoke Artist, Dan Swierenga; Audio: POP Sound; Sound Designer, Tim West
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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