Hybrid Edit's Susan Munro won the "Best Editing Docu-Style" at the recent 2018 AICE Awards in Los Angeles. Munro was nominated and won for work on “Girl Powered" branded short for agency T3 client UPS' #WishesDelivered campaign.
In this short, directed by Daniele Anastasion (ContagiousLA), we meet a 10-year-old girl, Taylor, who aspires to be a pilot. She gets her wish as she teams with a UPS pilot, Captain Dave, on a wondrous flight, filmed on location–and in the air–at the UPS Global Flight Center. At the end of the flight, the UPS pilot informs the girl that he’s slated to retire in 18 years. At that point he hopes to take his last flight with Taylor who at the age of 28 will be a full-fledged pilot. The girl is visibly moved and inspired–and her mom is most grateful to have her daughter’s wish “delivered” by UPS.
SPW Credits
Client UPS
Agency T3 Jen Smith, associate creative director; Allyson Mays, associate production director.
Production ContagiousLA Daniele Anastasion, director; Nathan Golon, DP; Natalie Sakai, exec producer; Elizabeth Collins, producer.
Postproduction Hybrid Collective Susan Munro, editor; Charla Barker, assistant editor; Song Cho, producer; Paul Song, Flame/VFX artist.
Color Tone Visuals Bria Buongiorno, colorist.
Audio Post Margarita Mix Jeff Levy, re-recording mixer; Brian Frank, Mike Murzyn, Sean Melia, re-recording assistants; Michele Millard, exec producer.
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’
Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own.
Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.”
Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More