PICROW Director Peter Lang recently traveled to Ann Arbor, Michigan to chronicle the breakthroughs-in-the-making of the University of Michigan Health System. His resulting short film and TV spots, titled “Now Is Our Time,” take viewers on an incredible journey featuring patients, doctors, nurses and technicians united against cancer, heart disease, depression, Alzheimer’s and an array of today’s most pressing medical issues.
SPW Credits
Client: University of Michigan Health System, Ann Arbor, MI
University of Michigan Public Relations & Marketing: Amy Bunch, Senior Director, Strategic Communications; Pam Stout, Associate Director of Fundraising Communications; Eric Dluzniewski, Development Assistant, Strategic Communications; Marie Frost, Associate Director, Communications Services; Rebecca Priest, Manager Children and Women Services; Dave Bruden, Director of Marketing
Production Co: PICROW, Los Angeles, CA
Peter Lang, Director / Still Photographer; Bill Reilly, Executive Producer; Sharon Groh, Producer
Editorial: PICROW, Los Angeles, CA
Gregory Nussbaum, Editor; Lauren Cynkar, Post Producer
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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