A Common Thread director Clay Staub turns a couple of amusement park visitors into Vin Diesel’s co-stars in a new spot introducing Universal Studios Hollywood’s new Fast and Furious – Supercharged ride.
Conceived by David&Goliath, Supercharged is a clever mash-up of scenes from the Fast and Furious films and simulated ride footage. The result makes it appear as though a pair of park patrons are riding along as Vin Diesel, Michelle Rodriguez, Dwayne Johnson and other stars of the films square off in a street race. Engines roar, cars spin out, fire balls explode as the two park patrons hold on for dear life—loving every minute.
SPW Credits
CLIENT: Universal Studios Hollywood
TITLE: Supercharged
AGENCY: David&Goliath, Los Angeles.
PRODUCTION: A Common Thread, Los Angeles. Clay Staub, director; J.P. McMahon and Tristan Drew, executive producers.
EDIT: Spinach Editorial. Adam Bright, managing director/editor; Jonathan Carpio, production coordinator.
VFX/POST: MPC, Los Angeles. Karen Anderson, executive producer; Paul O’Shea, creative director; Mike Wynd, VFX supervisor; Benoit Mannequin, project supervisor; Mark Gethin, colorist.
AUDIO: Margarita Mix, Santa Monica. Michelle Millard,producer; Nathan Dubin, engineer.
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’
Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own.
Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.”
Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
