Seth MacFarlane keeps it somewhat wholesome to remind Super Bowl XLVIII viewers about his upcoming comedy western feature A Million Ways to Die in the West. Seth directed the :30 “Big Game” spot, teaming up with production company Detour Films. Fans of Seth’s hit film "Ted" will be happy to see a cameo from the memorable foul-mouthed bear. The duo serves up some customary bawdy banter before directing viewers to watch all the restricted raunchiness in the film’s restricted trailer online at www.AMillionWays.com. Seth MacFarlane directs, produces, co-writes and stars in "A Million Ways to Die in the West" alongside an A-list cast that includes Charlize Theron and Liam Neeson. The film is being released by Universal Pictures and is slated to hit theaters May 30th.
SPW CreditsClient: Universal Pictures, SVP Creative Advertising, Universal Pictures: Patrick Starr
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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