charlieuniformtango senior editor Jack Waldrip won the Best in Southwest award at the Thursday, May 10th 2018 AICE Awards held in Culver City, CA. Waldrip won and Pelton was nominated for Digital Content – Over 90 Seconds for work on “The Mourning After” for TM Advertising client Universal Orlando.
SPW CreditsClient Universal Orlando
Advertising Agency: TM Advertising, Dallas
Chief Creative Officer: Lisa Bennett, Group Creative Director / Copywriter: Chris Bettin, Group Creative Director / Art Director: Marc Mintle, Director of Production: Hal Dantzler,
Production Company: Tool of North America
Director: Eli Roth, Director of Photography: Javier Zarco, Managing Partner: Oliver Fuselier, Executive Producer: Mary Church
Editorial / Sound: Charlie Uniform Tango
Editor: Jack Waldrip, Sound Engineer: Jake Kluge, Executive Producer: Mary Alice Butler
Music: JSM Music
CEO / Creative Director: Joel Simon
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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