Director/cameraman Gil Cope of Dark Light Pictures has directed two spots for the United States Coast Guard and its new “Born Ready” recruitment campaign. Conceived by Washington, D.C. agency LM&O, the spots promote service in the Guard as an elite mission through the stories of real service members who fulfill their personal aspirations while protecting the country.
SPW Credits
Client: United States Coast Guard. Luke Pinneo, public affairs specialist; Adam Wine, public affairs officer; Annie Ells, public affairs specialist; Mauro Cooper, chief, advertising division. Agency: LM&O, Washington, D.C. Dave Marinaccio, creative director; Jordan Rix, account executive; Adam Chism, copy writer; Christina Krug and Oronde Vaughan, art directors; Chris Laughlin, president/project manager. Production: Dark Light Pictures, Hollywood. Gil Cope, director/cameraman; Vince Arcaro, executive producer; Sheila Flaherty, head of production; Carole MacDonal, producer. Edit: Motor Entertainment, Hollywood. Barnett Kiel, editor; Greg McClatchy, executive producer; Bryan Gawron, post production supervisor.
Go RVing, Explore Commercial Productions and Director Jeremy Pinckert Don’t Want You to Go There in a Hotel!
"Hotel Hassle" directed by Jeremy Pinckert.
Commercial production company Explore and director Jeremy Pinckert went to a familiar well to pull inspiration for their latest production for Go RVing. "Hotel Hassle" was initially conceived as an audio-only campaign, but Go RVing's SVP/CMO Karen Redfern asked Explore to adapt the script into a new, live-action commercial. The adaptation from audio ads to digital commercial spots involved adding re-written lines and a few iconic scenes from Pinckert’s ideas that provided anchor moments for the ads. In particular, 'Hotel Hassle' features a room key that just won’t open the door. The visual he added (a round sensor on the door where the key unlocks) not only modernized the ad into the age of tap, but also gave the spot a technology vs. human undertone, invoking the AI-character Hal from Stanley Kubrick’s '2001 A Space Odyssey.'
Explore and Pinckert also added a visual hook to the ending of the spot that leaned on his own experiences traveling with his family. He found his hands were always full, clutching a few bags, random loose objects, his phone, and of course, his coffee. In the commercial, there is a moment where all of the frustrations are just too much for the protagonist and he almost curses in front of the family. What if the director added an action where the protagonist accidentally spills their coffee and the camera freezes precisely at this moment?
Read More
"Hotel Hassle", part of Go RVing's larger Don't Go There! campaign, is currently being broadcast nationwide via strategic digital channels.
MySHOOT Profiles
Add A Comment