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    Under Armour “The Only Way Is Through | Gift of the Game”

    By DWAgencyUpdated:No Comments3226 Views

    No one owns the game. It belongs to all of us. That’s why we’re committed to breaking down the barriers that many athletes face—like not having a team, gear, or the right support—by creating opportunities in sport for millions of youth by 2030. Learn more at: https://undrarmr.co/3nZPMS3

    SPW Credits

    Complete Project Credits: Under Armour “Gift of the Game” Campaign
    Project Name: Under Armour “Gift of the Game” Campaign: Anthem Access to Sport (:90, :30, 15); Anthem Access to Sport EMEA (:90, :30, :20, :10); Athlete Story Charlotte (:30, :15); Athlete Story Karim (:30, :15); Athlete Story Layla (:30, :15)

    Client: Under Armour
    VP Global Creative: Brian Boring
    VP Brand Marketing: Paul Nugent
    Director Brand Marketing: Tom Walter
    Director Global Creative: Giselle Lewis-Archbald
    Director Global Marketing: Alex Bardoff
    Director Global Content Production: Erinn Kahle
    Senior Manager Global Marketing Operations: Eleni Polites
    Lead Global Marketing Operations: Kellyanne Toal

    Production Company: DOMO
    Executive Creative Director: Andre Stringer
    Creative Director: Julian King
    Associate Creative Directors: Ginger Boyd, Christopher Fung
    Director: Andre Stringer
    Director of Photography: Billy Pena, John Lynch
    Managing Partner: Rani Melendez
    Chief of Staff: Alison Bayer Brown
    Senior Producer: Erik Press
    Post Producer: Lauren Samuel
    First Assistant Director: Trent DeHaan
    Editors: Nathan Caswell, Sophie Kornberg
    VFX Supervisor/Lead Flame Artist: Sven Dreesbach
    Colorist: Aubrey Woodiwiss

    Music/Mix Company: DOMO
    Composer: Andre Stringer
    Track Title: The Doors Will Open
    Sound Designer: Joe McHugh
    Audio Mix Assistant Engineer: Joe McHugh

    Casting Company: All of Us Casting

    ScreenWork Categories:Commercial
    Discipline:Directing



    Go RVing, Explore Commercial Productions and Director Jeremy Pinckert Don’t Want You to Go There in a Hotel!

    Tuesday, March 4, 2025
    "Hotel Hassle" directed by Jeremy Pinckert.

    Commercial production company Explore and director Jeremy Pinckert went to a familiar well to pull inspiration for their latest production for Go RVing. "Hotel Hassle" was initially conceived as an audio-only campaign, but Go RVing's SVP/CMO Karen Redfern asked Explore to adapt the script into a new, live-action commercial. The adaptation from audio ads to digital commercial spots involved adding re-written lines and a few iconic scenes from Pinckert’s ideas that provided anchor moments for the ads. In particular, 'Hotel Hassle' features a room key that just won’t open the door. The visual he added (a round sensor on the door where the key unlocks) not only modernized the ad into the age of tap, but also gave the spot a technology vs. human undertone, invoking the AI-character Hal from Stanley Kubrick’s '2001 A Space Odyssey.'
    Explore and Pinckert also added a visual hook to the ending of the spot that leaned on his own experiences traveling with his family. He found his hands were always full, clutching a few bags, random loose objects, his phone, and of course, his coffee. In the commercial, there is a moment where all of the frustrations are just too much for the protagonist and he almost curses in front of the family. What if the director added an action where the protagonist accidentally spills their coffee and the camera freezes precisely at this moment?
    "Hotel Hassle", part of Go RVing's larger Don't Go There! campaign, is currently being broadcast nationwide via strategic digital channels.
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