This PSA titled “Newscast,” developed for UN Women’s Generation Equality campaign by San Francisco-based agency Erich & Kallman, reveals that inequality at work is not old news for women. Created for International Women’s Day (3/8), which carries an official theme this year of “I am Generation Equality: Realizing Women’s Rights,” the piece features an in-camera transformation of a 1950s newscast into one from present day.
SPW Credits
Client: UN Women Agency Erich & Kallman Eric Kallman, chief creative officer. Production Caruso Company Doug Walker, director; Norman Bonney, DP; Robert Caruso, exec producer; Vieve Haag, producer; Janae Bassignani, production coordinator; Annie Spiegelman, assistant director; David Daugherty, production designer; Aaron Young, prop master; Molly Rebuschatis, wardrobe. Postproduction1606 Studio Brandy Troxler, editor; Jon Ettinger, exec producer; Matt Trivan, visual effects; Doug Walker, color. Audio Post M Squared Productions Mark Pitchford, sound engineer, co-founder. Music Butter Music Andrew Sherman, chief creative officer, composer; Annick Mayer, exec producer; Stone Irr, producer.
ScreenWork Categories:Commercial
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled “Works Hard For You”, led by Chicago-based director Jeremy Pinckert, was cast and filmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the fifteen-state region where Menards’ stores are located. Read More
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