Twist Director Matt Pittroff has applied his award-winning comedic mojo to a new, four-spot campaign for McDonald’s. The commercials depict hardworking, sharp-witted McDonald’s crew members saving their valued customers—valuable time. For Twist’s Pittroff, it was the brand-attitude of the campaign that excited him. The Twist production team delivered on-time and on-budget, shooting all four spots in an impressive two days. After production wrapped, the agency team stayed in touch with Pittroff, allowing him to give input during the editorial and post process.
SPW CreditsAdvertising Agency: Hoffman Lewis Advertising Creative Director: Mark Manion Senior Copywriter: Jake Edinger Art Director: Jon Hansen Copywriter: Daniel Cady Art Director: Chris Berry Project Manager: Janelle Strother Broadcast Business Manager: Gloria Anderson Producer: Dan Bryant Production Company: Twist New York & Minneapolis Director: Matt Pittroff DP: Andy Lillien President/Executive Producer: Jim Geib Executive Producer: Amyliz Pera Producer: Steve Blair Production Supervisor: Nathan Haener Production Designer: Susan Peterson Coordinator: Brian Morris Staff Reps: Kathryn Lotis, Rob Neill Editorial, Design, Sound Design Company: 90 Degrees West Editor: Scott Whitaker Graphics Design: Vlad Sarkisov Assistant Editor: Andy DeVries Sound Designer: Mark Bartels
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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