Twist Director Matt Pittroff has applied his award-winning comedic mojo to a new, four-spot campaign for McDonald’s. The commercials depict hardworking, sharp-witted McDonald’s crew members saving their valued customers—valuable time. For Twist’s Pittroff, it was the brand-attitude of the campaign that excited him. The Twist production team delivered on-time and on-budget, shooting all four spots in an impressive two days. After production wrapped, the agency team stayed in touch with Pittroff, allowing him to give input during the editorial and post process.
SPW Credits
Advertising Agency: Hoffman Lewis Advertising Creative Director: Mark Manion Senior Copywriter: Jake Edinger Art Director: Jon Hansen Copywriter: Daniel Cady Art Director: Chris Berry Project Manager: Janelle Strother Broadcast Business Manager: Gloria Anderson Producer: Dan Bryant Production Company: Twist New York & Minneapolis Director: Matt Pittroff DP: Andy Lillien President/Executive Producer: Jim Geib Executive Producer: Amyliz Pera Producer: Steve Blair Production Supervisor: Nathan Haener Production Designer: Susan Peterson Coordinator: Brian Morris Staff Reps: Kathryn Lotis, Rob Neill Editorial, Design, Sound Design Company: 90 Degrees West Editor: Scott Whitaker Graphics Design: Vlad Sarkisov Assistant Editor: Andy DeVries Sound Designer: Mark Bartels
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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