Santa Monica/Dallas-based Sugar Film Production director Chris Smith empowers couched fantasy football enthusiasts across the nation with expert aid via former NFL coach Bill Cowher and NY Giants Wide Receiver Victor Cruz in the new :60 “Frozen” for Time Warner Cable, out of PureGrowth, New York. The spot features Cowher and Cruz casually crashing a typical fall NFL afternoon with a disgruntled fan who is unable to access his fantasy team due to a sluggish Internet connection.
SPW Credits
Titles: “Frozen” :30/:60; “Giant Screen” :15/:30
Client: Time Warner Cable Titles: “Frozen” :30/:60; “Giant Screen” :15/:30
Senior Vice President Brand Strategy & MarComm: Joan Titens; Group Vice President, Advertising: David Gray; VP Partnership Marketing: Kristin Malaspina; Sr. Director, Advertising: Jeremy Asselin; Director, Advertising: Josh Lite; Sr. Manager, Advertising: Adrian Bacolo
Agency: PureGrowth, New York
CEO/Creative Director: Chris Clarke; President: Dani Simpson; Executive Producer: Candice Vernon; Account Manager: Peta Arthurson; Art Director: Matt Fetter
Production Company: Sugar Film Production
Director: Chris Smith; Executive Producer: Tony Miglini; Line Producer: Michelle Isbell
Editorial: Eye Candy Edit, New York
Editor: Cindy Nielson; Editor: Ali Mao; Editorial Producer: Anne Vega
Color Grading: MPC
Post Executive Producer: Adina Birnbaum
VFX/Finishing: Suspect, New York
VFX Executive Producer: Robert Appelblatt; VFX Producer: Juan Handal
Audio Post: Sonic Union, New York
Audio Engineer: Rob McIver; Studio Director: Justine Cortale
Talent: Bill Cowher and Victor Cruz
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