The cast of truTV’s “South Beach Tow” were given the Hip Hop treatment when they recently starred in their own rap video to launch the hit series’ all-new season. To make the bling-loaded magic happen, truTV called on Miami-based 2C Media to execute the network’s vision—a catchy, anthem-like rap called “Tow Yo.” The idea was to tell the “South Beach Tow” story while paying homage to rap’s most classic music video scenarios, all—of course—with a comedic twist. 2C Media kicked off the production with some immediate cred, tapping veteran Hip Hop video director David Rousseau (Pitt Bull, Christina Aguilera, Lil Wayne) to do what he does best: create bona fide rap stars of the “South Beach Tow” cast in one epic performance.
SPW CreditstruTV
SVP Creative Services: Andy Verderame
VP Creative Services: Jeremy Cohen
Creative Director, On Air Creative: Rick Ciaffone
Writer-Producer: Lyndsay Meabon
Editor: Chris Scolaro
Designer: Par Surasaksin
2C Media
Executive Producer: Chris Sloan
Director: David Rousseau
EIC: Fabio Arber
Producer: Ben frank
Producer: Patty Simonetta
DP: Massimo Hanozet
1st AD: David Modia
Art Director: William Pierce
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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