The cast of truTV’s “South Beach Tow” were given the Hip Hop treatment when they recently starred in their own rap video to launch the hit series’ all-new season. To make the bling-loaded magic happen, truTV called on Miami-based 2C Media to execute the network’s vision—a catchy, anthem-like rap called “Tow Yo.” The idea was to tell the “South Beach Tow” story while paying homage to rap’s most classic music video scenarios, all—of course—with a comedic twist. 2C Media kicked off the production with some immediate cred, tapping veteran Hip Hop video director David Rousseau (Pitt Bull, Christina Aguilera, Lil Wayne) to do what he does best: create bona fide rap stars of the “South Beach Tow” cast in one epic performance.
truTV
SVP Creative Services: Andy Verderame
VP Creative Services: Jeremy Cohen
Creative Director, On Air Creative: Rick Ciaffone
Writer-Producer: Lyndsay Meabon
Editor: Chris Scolaro
Designer: Par Surasaksin
2C Media
Executive Producer: Chris Sloan
Director: David Rousseau
EIC: Fabio Arber
Producer: Ben frank
Producer: Patty Simonetta
DP: Massimo Hanozet
1st AD: David Modia
Art Director: William Pierce
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More