truTV is an incubator of sorts where talent is encouraged to take bold creative swings on content that’s fun, relatable and highly repeatable. For truTV, IT’S THE SHOWS THAT MAKE THE NETWORK.
The WarnerMedia/truTV creative team needed a flexible graphic identity and system to embody this ethos. We devised a concept that uses content as the foundation for the graphic language, and applies improvisational and experimental principals to bring it to life. The result is a brand that showcases a rich content catalog and encourages visual creativity with endless possibilities.
SPW Credits
Screework Credits
Client: WarnerMedia SVP, Brand Creative TBS/TNT/TruTV: Bret Havey VP, Brand Creative TBS/TNT/TruTV: Kathryn Allen Senior Art Director, Brand Creative TBS/TNT/TruTV: Chris Brooks Senior Design Manager, Brand Creative TBS/TNT/TruTV: Josh Bradford
Directed by BLOCK & TACKLE Creative Directors: Adam Gault, Ted Kotsaftis Producer: Megan Anderson Lead Design: Yun Chen Design: Adam Gault, Daveion Thompson, Wei-Shen Wang Animation: Adam Gault, Ted Kotsaftis, Mike Russo, Wei-Shen Wang, Gung-Kai Koo Toolkit: David Jouppi GFX Sizzle: Adam Gault, Mike Russo, Wei-Shen Wang Sizzle Music Track: Skeleton Boogie by Senbei
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growthโs new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the โundeniable voice of art.โ
Creative Growthโs evolved brand is at the forefront of a shift towards art that stands for the inherent reveal โ the power of artistic expression to bring understanding and connection to us all. The brandโs new expression includes unobtrusive color and design choices that purposely donโt compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own.
Executive Creative Director, Gerald Lewis of John McNeil Studio explains โWe needed to create a powerful, distinctive voice for the brand. But, it couldnโt compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, itโs also expansive and energetic.โ
Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More