truTV is an incubator of sorts where talent is encouraged to take bold creative swings on content that’s fun, relatable and highly repeatable. For truTV, IT’S THE SHOWS THAT MAKE THE NETWORK.
The WarnerMedia/truTV creative team needed a flexible graphic identity and system to embody this ethos. We devised a concept that uses content as the foundation for the graphic language, and applies improvisational and experimental principals to bring it to life. The result is a brand that showcases a rich content catalog and encourages visual creativity with endless possibilities.
SPW CreditsScreework Credits
Client: WarnerMedia
SVP, Brand Creative TBS/TNT/TruTV: Bret Havey
VP, Brand Creative TBS/TNT/TruTV: Kathryn Allen
Senior Art Director, Brand Creative TBS/TNT/TruTV: Chris Brooks
Senior Design Manager, Brand Creative TBS/TNT/TruTV: Josh Bradford
Directed by BLOCK & TACKLE
Creative Directors: Adam Gault, Ted Kotsaftis
Producer: Megan Anderson
Lead Design: Yun Chen
Design: Adam Gault, Daveion Thompson, Wei-Shen Wang
Animation: Adam Gault, Ted Kotsaftis, Mike Russo, Wei-Shen Wang, Gung-Kai Koo
Toolkit: David Jouppi
GFX Sizzle: Adam Gault, Mike Russo, Wei-Shen Wang
Sizzle Music Track: Skeleton Boogie by Senbei
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut โThe Debโ premiered as the closing night film at this yearโs Toronto International Film Festival (TIFF). Adding a touch of creative flair to the filmโs debut, the team at Boma helped in crafting the brand identity for Wilsonโs production company, Camp Sugar.
โRebel and her team approached us with this adorable character design and a simple question: โCan we make this happen in time for Toronto?โโ shares Jason Cohon. โAs huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebelโs team, it was an easy โyes!โโ
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading โCamp Sugar.โ As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilsonโs films for years to come.
โWe had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugarโs films.โ
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level.ย With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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