truth, the nation’s largest smoking prevention campaign for youth, is teaming up with MTV on new, branded TV programming that cleverly highlights facts and information about tobacco use and the tobacco industry. The Real World: Zombieville is a parody of MTV’s long-running and popular program The Real World, now in its 24th season. Zombieville will run alongside The Real World: New Orleans on-air season, and mirror the show’s program in tone and style, including the use of hand-held cameras intercut with “confessional” testimonials from the cast.
SPW Credits
Writer/Director: Alan William Harris; Producer: Dan O’Hare; DP: Todd Antonio Somodevilla; Production Designer: Cara Brower; Wardrobe: Jesse Huber; Editor: Lynn Bousquet; Audio: David Huston; Graphics: Caleb Halter; For MTV: Michael Lehrer – Sr. Director, Integrated Marketing; Cabe McCarty – Director, Integrated Marketing; Tina Exarhos – EVP Marketing & Multi-Platform Creative; Amy Campbell – VP Promos On Air Creative; Meg Sudlik – Sr Director Marketing On Air Promos; Advertising Agency of Record: Arnold Worldwide; Media Buying: PHD
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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