The Napoleon Group, leading previz, commercial test and digital content company, created a 3D product demo for a commercial promoting Arm & Hammer’s new Truly Radiant Spinbrush produced by Colangelo Synergy Marketing of Darien, CT. The seven-second 3D product demo—the centerpiece of the 30-second spot—is clean, sleek and minimalist, a stylized representation of a toothbrush and mouth that clearly and concisely shows the benefits of using Truly Radiant. The demo vividly illustrates the “powerful dual-action head and longer all-access bristles” described in a voiceover by actress, author and TV host Alison Sweeney, who appears in the commercial.
SPW CreditsBoma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut โThe Debโ premiered as the closing night film at this yearโs Toronto International Film Festival (TIFF). Adding a touch of creative flair to the filmโs debut, the team at Boma helped in crafting the brand identity for Wilsonโs production company, Camp Sugar.
โRebel and her team approached us with this adorable character design and a simple question: โCan we make this happen in time for Toronto?โโ shares Jason Cohon. โAs huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebelโs team, it was an easy โyes!โโ
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading โCamp Sugar.โ As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilsonโs films for years to come.
โWe had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugarโs films.โ
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level.ย With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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