All of Calabash Animation’s creative skills are on full display in the new surreal and highly-imaginative new spot for General Mills’ Trix cereal “Banana Boat,” created by agency Saatchi & Saatchi, New York. Much like how Trix cereal blends colors and flavors, Calabash blended an array of animation techniques, everything from cell to 3D to stop motion, into one eye-popping spot unlike anything on TV.
SPW Credits
Client: General Mills; Project: Trix “Banana Boat” (:30); Manager, Promotions Marketing, Doug Moore; Manager of Advertising Production, Mufee Taggett; Assoc. Manager of Advertising Production, Cheryl Broussard; VP, Marketing Director, Carla Vernon; Marketing Manager, Jacob Berning; Associate Marketing Manager, Michael Rabinovitz. Agency: Saatchi & Saatchi, New York, NY; SVP Creative Director: Pat Giles; SVP Creative Director: Manny Galan; Art Director: Brad Rodriguez; Copy Writer: Adam Kline; Producer: John Catalans; SVP, Group Account Director: Sarah Beaumont; SVP, Managing Director: Amanda Zolten; Account Supervisor: Meredith Mogensen; Senior Account Executive: Semhar Tesfay; Assistant Account Executive: Jorge Rivadeneyra; VP, Director of Business Affairs: Linda Benett; Business Manager: Christina Mattson. Animation: Calabash Animation Chicago, IL; Executive Producer: Sean Henry; Creative Director: Wayne Brejcha. Editorial: Northern Lights, New York, NY; Editor: Dave Gioiella; Producer: Robin Hall. Production Company: Lost Highway Films, New York, NY; Director: Michael Patterson; Executive Producer: Marc Rosenberg; Producer: Cathy Cooper
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled “Works Hard For You”, led by Chicago-based director Jeremy Pinckert, was cast and filmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the fifteen-state region where Menards’ stores are located. Read More
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