Tripwire’s new campaign from digital agency PMG with production and post by Camp Lucky encourages IT pros to spend less time worrying about their cloud security and more time exploring the various sci-fi futures dreamed up by their wild imaginations — be that the spontaneous combustion of trees, hostile aliens, or the asteroid apocalypse. The campaign, which includes banner ads, targeted social media, and videos, contrasts IT pros’ anxieties with the comforting reminder that with Tripwire, one of the most trusted global providers of cyber security solutions for enterprise and industrial organizations, their cloud infrastructure is secure. Those exploding trees are clearly the more pressing issue.
Client: Tripwire
Agency: PMG
Executive Creative Director: Kyle Kelley
Executive Creative Director: Andrew Harper
Associate Creative Director: Lori Wittig
Associate Creative Director: Justin Prichard
Writer: Benjy Joung
Art Director: Kevin Yurasovich
Production Company: Camp Lucky
Director: Adam Littke
EP: Brandon Tapp
Producer: Elizabeth Spiva
Post Production: Camp Lucky
Editor: Logan Hefflefinger
Assistant Editor/Junior VFX: Jake Odgers
Graphic Artist: Seth Olson
Color: Neil Anderson
Audio: Scottie Richardson
Finish: Mark Sullivan
EP: Jessica Berry
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More