Tripwire’s new campaign from digital agency PMG with production and post by Camp Lucky encourages IT pros to spend less time worrying about their cloud security and more time exploring the various sci-fi futures dreamed up by their wild imaginations — be that the spontaneous combustion of trees, hostile aliens, or the asteroid apocalypse. The campaign, which includes banner ads, targeted social media, and videos, contrasts IT pros’ anxieties with the comforting reminder that with Tripwire, one of the most trusted global providers of cyber security solutions for enterprise and industrial organizations, their cloud infrastructure is secure. Those exploding trees are clearly the more pressing issue.
SPW CreditsClient: Tripwire
Agency: PMG
Executive Creative Director: Kyle Kelley
Executive Creative Director: Andrew Harper
Associate Creative Director: Lori Wittig
Associate Creative Director: Justin Prichard
Writer: Benjy Joung
Art Director: Kevin Yurasovich
Production Company: Camp Lucky
Director: Adam Littke
EP: Brandon Tapp
Producer: Elizabeth Spiva
Post Production: Camp Lucky
Editor: Logan Hefflefinger
Assistant Editor/Junior VFX: Jake Odgers
Graphic Artist: Seth Olson
Color: Neil Anderson
Audio: Scottie Richardson
Finish: Mark Sullivan
EP: Jessica Berry
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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