In this latest short from production company Lief and featuring music by Solange, Elisha Smith-Leverock takes us on a trippy journey with Ghetto Gastro's founder Jon Gray, as he designs his Bronx collective’s first glassware collab in Murano, Venice.
“This is a story of transformation and growth—from crack pipes to glass art,” says Elisha Smith-Leverock, the director shining a spotlight on Jon Gray, co-founder of Bronx-based culinary collective Ghetto Gastro. Working at the intersection of food, design and culture, Gray calls himself 'the dishwasher'—an unceremonious title that belies his part in disrupting the gourmet dining game.
SPW CreditsDirector: Elisha Smith-Leverock
Producer: Margo Mars
Production Company: Lief
Director of Photography: Olan Collardy
Editor: Julian Fletcher
Sound Design: Ben Smith-Leverock-Esser
Colourist: Jack McGinty
VFX: Selam X
Music: Solange
Video Commissioner: Katie Metcalfe (Nowness)
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut โThe Debโ premiered as the closing night film at this yearโs Toronto International Film Festival (TIFF). Adding a touch of creative flair to the filmโs debut, the team at Boma helped in crafting the brand identity for Wilsonโs production company, Camp Sugar.
โRebel and her team approached us with this adorable character design and a simple question: โCan we make this happen in time for Toronto?โโ shares Jason Cohon. โAs huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebelโs team, it was an easy โyes!โโ
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading โCamp Sugar.โ As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilsonโs films for years to come.
โWe had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugarโs films.โ
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level.ย With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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