Concepted and executed by Proof Advertising, directed by David Edwards of Native, and edited by Einar of bicoastal Union, this campaign for Travel Texas captures moments from over 20 different locations in Texas and puts them together in ways that show the unmatched variety that Texas has to offer visitors. Just when the viewer thinks they are watching a “typical” tourism commercial, the actor breaks the fourth wall and proclaims that this is their trip to Texas and urges the viewer to “Go get their own."
SPW Credits
Client: Travel Texas Executive Director, Texas Economic Development & Tourism: Adriana Cruz, Director of Tourism: Tim Fennell, Deputy Director of Tourism: Nate Gieryn, Advertising Project Manager: Patrick Rios | Spot Title(s): “Paint the Town,” “I’m a Huge Fan,” “Can’t Believe My Eyes,” “Go Big or Go Home” | First Air Date: February 2022 | Agency: Proof Advertising President/Owner: Bryan Christian, Executive Creative Director: Craig Markus, Creative Director: Claire Jordan, Associate Creative Director: Josh McGonigle, Producer: Amy Hurt, Head of Strategy: John Kottmann, Account Director: Eloisa Sisson, Account Director: Blake Maraoui, Senior Account Executive: Samantha Nibbelink | Production: Native President: Michelle Isbell, VP: Tony Miglini, Director: David Edwards, Co-Producer: CoMPANY Films
EP: Ron Cicero, DP: Benjamin Kracun, Line Producer: Rebecca Brown | Editorial: Union Austin Editor: Einar, Assistant: Tyler Costill & Drew Johnson, Producer: Julie Anderson, EP: Vicki Russell | Post: TBD/Austin | Colorist: Brandon Thomas, Finishing: Dennis Valk, Audio: Dusty Albertz | Music: Shindig
ScreenWork Categories:Commercial
Discipline:Film Editing
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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