For the first-of-its-kind four-part series The Foundation of Belleza (beauty), from Sephora, Digitas, and NBCUniversal, bicoastal Union Editorial assembled a team of post-production pros worthy of the show’s subjects: beauty brand owners Babba Rivera, Desiree Verdejo, Carina Chaz, and Adrienne Bailon-Houghton (who also hosts the series). Union’s Daniel Luna served as Supervising Editor, with Nadine Mueller and Eleanor Infante each cutting one episode. Otto Mertins edited the trailers for each episode. Sister post shop Hunter handled Telecine via colorist Carolyn Woods and the contribution of VFX Artist Mannix Rickenbacher. Also at Hunter, Sound Design for the series was done by Milos Zivkovic. The Foundation of Belleza is helmed by award-winning writer, director, and Dominican Republic native Gabriela Ortega and produced in collaboration with NBCUniversal’s Creative Partnerships, Digitas, and creative studio Ventureland. The series began streaming exclusively on Peacock shortly before Thanksgiving.
Client: Sephora and NBCUniversal/Peacock
Agency: Digitas
Spots Title(s): SEPHORA “Foundation of Belleza Episodes 1-4
First Air Date: 11/15/2023
Creative Studio: Ventureland
Director: Gabriela Ortega
Executive Producer: Natasha Wellesley
Agency Producer: Marissa Mackel
Production Company: North of Now
Producer: Nick Boak
Editorial Company: Union Editorial / LA
Supervising Editor: Daniel Luna (and Editor of Episodes 2 & 4)
Editor: Nadine Mueller (Episode 3)
Editor: Eleanor Infante (Episode 1)
Assistant Editor: Julia Armine
Assistant Editor: Otto Mertins (edited episode trailers)
Producer: Haydee Robles
President / Managing Partner: Michael Raimondi
EP: Joe Ross
Telecine Company: Hunter
Colorist: Carolyn Woods
EP: Logan Aries
Post/Effects Company: Hunter
VFX Artist: Mannix Rickenbacher
Composer: Rene Boscio
Sound Design Company: Hunter
Sound Designer: Milos Zivkovic
Shoot Location: LA/NY
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled “Works Hard For You”, led by Chicago-based director Jeremy Pinckert, was cast and filmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the fifteen-state region where Menards’ stores are located. Read More