As part of the launch of its new cloud-based trading platform, TradeCafeā¢, international agricultural commodities trader Bassett & Walker Inc. asked Stephen Arnold Music to create sonic branding that was memorable, conveyed security, confidence and integrity, and was pleasing enough to stand up to hundreds of repetitions. It had to appeal to a global clientele of customers being mindful of cultural differences, function effectively in different contexts on the platform, and sound good whether played through high-end speakers or a pair of earbuds. It needed to communicate the essence of the TradeCafe brand, and it had do it in less than three seconds.
SPW Credits
Stephen Arnold Music
Chad Cook, Creative Director
Discipline:Original Score
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled āWorks Hard For Youā, led by Chicago-based director Jeremy Pinckert, was cast and ļ¬lmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ļ¬fteen-state region where MenardsāĀ stores are located. Read More
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