Through agency Campbell Mithun, Minneapolis, Gravity has produced an all CG spot promoting Toro. The spot conveys how universally victimizing a blizzard can feel and, for those with a suitable snow machine (Toro brand, of course), the joy of restoring control. It all happens in just 30 seconds and without the use of one real flake of snow.
SPW Credits
Agency: Campbell Mithun, Minneapolis; Executive Creative Director: Reid Holmes; CD/Copywriter: Joe Stefanson; CD/Art Director: Randy Gerda; VP/Director of Integrated Production: Kathy DiToro; Producers: Bill Smallacombe. Production: Gravity, New York City; CEO/Chief Creative Officer: Zviah Eldar; Director/Head of CG: Yuval Levy; Head of Production: Karen Bianca Bisignano; Producer: Russ Dube; VFX Editor: Marc Steinberg; Production Coordinator: Kelly Benenati; CMO/Executive Producer: Bob Samuel.
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled “Works Hard For You”, led by Chicago-based director Jeremy Pinckert, was cast and filmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the fifteen-state region where Menards’ stores are located. Read More
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