A new campaign for Tom Gore Vineyards uses deadpan humor to show that the quality of a bottle of wine is rooted in the passion of the farmers who grow the grapes. Directed by Eli Green of A Common Thread for San Francisco agency MUH-TAY-ZIK HOF-FER, the three spots position the brand of the family-operated California vintner as “A Farmer’s Wine.”
SPW Credits
Titles: Who is Tom Gore?, Every Drop of Wine Counts, The Real Farmer Behind the Wine Label
Client: Tom Gore Vineyard
Agency: MUH-TAY-ZIK HOF-FER.
Jeremy Diessner, Associate Creative Director; Adam Arber, Associate Creative Director; Stevan Chavez, Art Director; Mike Gallucci, Copywriter; Ashley Gullicksen, Account Manager; Michelle Spear, Nicholson Head of Production; Megan Ubovich, Agency Producer.
Production: A Common Thread.
Eli Green, Director. J.P. McMahon and Tristan Drew, Executive Producers. DP: Topher Osborn
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