Lucky Post editor Logan Hefflefinger and Director Paul Minor reunited for a Timberland brand spot via agency YARD. Sun-kissed optimism and a carpe diem spirit shine in “In My Element” which just launched nationwide.
SPW Credits
Agency: YARD
Co–Founder / Chief Creative Officer: Stephen Niedzwiecki
Co–Founder / Chief Strategic Officer: Ruth Bernstein
Head of Client Services: Jessica Chalifoux
Associate Creative Director: David Oscroft
Executive Producer: Jennifer Carter-Campbell
Associate Producer: Sara Harper
Account Supervisor: Jonica Reed
Production Company: Logan & Sons
Director: Paul Minor
Head of Production: Scott Siegal
Line Producer: Jonathan Lia
Director of Photography: David Lanzenberg
Editing & Post: Lucky Post
Editor: Logan Hefflefinger
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled “Works Hard For You”, led by Chicago-based director Jeremy Pinckert, was cast and filmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the fifteen-state region where Menards’ stores are located. Read More
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