Lucky Post editor Logan Hefflefinger and Director Paul Minor reunited for a Timberland brand spot via agency YARD. Sun-kissed optimism and a carpe diem spirit shine in “In My Element” which just launched nationwide.
Agency: YARD
Co–Founder / Chief Creative Officer: Stephen Niedzwiecki
Co–Founder / Chief Strategic Officer: Ruth Bernstein
Head of Client Services: Jessica Chalifoux
Associate Creative Director: David Oscroft
Executive Producer: Jennifer Carter-Campbell
Associate Producer: Sara Harper
Account Supervisor: Jonica Reed
Production Company: Logan & Sons
Director: Paul Minor
Head of Production: Scott Siegal
Line Producer: Jonathan Lia
Director of Photography: David Lanzenberg
Editing & Post: Lucky Post
Editor: Logan Hefflefinger
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More