Timberland’s new brand spot marks the reunion of agency YARD with director Paul Minor and Lucky Post editor Logan Hefflefinger. The launch of the Made For The Modern Trail campaign is a sun-streaked slice of visual momentum and inspired productivity, which is driven by Jamie N. Commons infectious blues-rock song Marathon and features cameos by the popular performer as well as his producer Alex Da Kid.
SPW Credits
Agency: Yard NYC
Producer: Jennifer Carter Campbell
AD: Stephen Neidzwiecki
Production Company: Logan
Director: Paul Minor
Edit & Postproduction: Lucky Post
Editor: Logan Hefflefinger
Producer: Jessica Berry
Assistant Editor: John Valle
Finish: Tim Nagle
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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