Director Jennifer Trujillo crafted a creepy concept-driven video for Timbaland’s new single Know Bout Me (featuring Drake, James Fauntleroy and Jay-Z). Trujillo, who directs via A Common Thread, used an abandoned Los Angeles hospital for the backdrop of a story of a mysterious young woman’s search for a lost book. That book turns out to be a tome marked Property of T. Mosley a.k.a Textbook Timbo, which is also the name of Timbaland’s new studio album, his first in four years.The woman in the video, whose face is obscured by a cowl-like hood, first appears in a grimy hallway, littered with trash and broken doors. Later she strolls through an eerily vacant chapel, before winding up in a storeroom stuffed with dusty files. Graffiti-like song lyrics are omnipresent and grafted over the live action.
Jennifer Trujillo, director; Nate Fu, director of photography; Gabrielle Page, producer.
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More