Inspired by real TikTok creators “For You, Paige” is TikTok’s first commissioned musical. The production is part of TikTok's #ProjectBroadway, which celebrates and supports all things theater, musicals and Broadway. The story follows teenage music nerd Landon (played by Roman Banks) as he collaborates with his best friend Paige (played by Sri Ramesh) on a TikTok song inspired by her favorite book series. Landon’s TikTok goes viral, thrusting him into the spotlight — and leaving Paige behind. When a producer offers Landon the opportunity to adapt the book series into a musical, Landon discovers that the glory of doing it all himself isn’t worth the stress and enlists the help of Paige and the TikTok community to turn the show into a huge success.
SPW Credits
For You Paige was influenced by TikTok culture and features many references to TikTok trends and communities. The development and production processes were documented on TikTok by creator Daniel Mertzlufft, along with the show’s cast and crew. The musical premiered live at a theater in New York City on April 14, 2022.
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Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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