Directed by Rocio Crudo, TIAA "We Do More" does not mince words: “We step up, stand out, break rules, and spark revolutions,” the VO announces as Crudo’s powerful vignettes blending original and found imagery roll out prime examples of this. “We save lives – we give life – and we get right back to work.” The call to action url – www.RetireInequality.com – concludes with Venus Williams speaking to camera, saying that, even though women do more, “We still end up with less.”
SPW Credits
Client: TIAA Chief Brand & Demand Officer: Stephen Tisdalle Sr. Advertising Manager: Melissa Do Agency: The Martin Agency SVP/Group Account Director(s): Liz Toms, Jason Komulainen ACD/Art Director: Brittany Tooker Sr CW: Stacy-Ann Ellis EP: Ann Parker Production Company: Easy Mondays Director: Rocio Crudo Founder/EP: Asori Soto EP: Chut Hernandez Associate Producer: Gabrielle Durr Editorial: Whitehouse Post Editor: Devon Bradbury Post: Carbon Executive Producer: Nick Haynes Creative Director: Ian Bradley Music: Squeak E Clean Executive Producer: Kit Winter Creative Director: Julie Nichols
ScreenWork Categories:Commercial
Discipline:Directing
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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