High performance cars demand pedal-to-the-metal advertising, like the spot titled “Thermal” just completed by Director Tim Damon for BMW North America.
Going “Thermal”
The dramatic slow-motion open to “Thermal” quickly segues to the BMW M4 GTS taking off down a test track in sheer performance mode. Tires spinning and smoking, taking hard corners while drifting over hot pavement, “Thermal” is a one minute thrill ride for those lusting for a car built to be driven hard. Inside there’s shots of shifting gears and red-lining instrumentation, outside the viewer is transported through high speed vibration and power slides. Suddenly, there’s a shift, as the spot leaves the track for home. Climbing and cornering, “Thermal” climaxes with a 180 degree spin onto the driveway. Day complete.
SPW Credits
Tim Damon, Diretor/DP
Kendra Wester, Executive Producer
John Urso, Comptroller
Editorial: JUMP, Culver City, California
Patrick Griffen, Editor
Betsy Beale, Executive Producer
Callie Beckmann, Producer
M4 GTS Sound captured by Charles Deenen, Digital Sound Supervisor, Source Sound
Sound Design by Composer at Sega
Post Production/Visual Effects: The VANITY, Toronto
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’
Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own.
Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.”
Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
