charlieuniformtango teamed up with TRG on a new campaign for ThermaCare heat wraps. The first spot to break in the campaign, “BringTheHeat Slideshow”, stars actor, comedian, producer, writer and licensed physician Ken Jeong in a lab coat. In the spot, he’s presenting a slide show demonstrating how a regular heating pad ties you down with a cord.
Using ThermaCare heat wraps, you’re free to go about your day’s activities in comfort. Ken Jeong intersperses a few flattering photos of himself into the presentation, feigning surprise as the flirtatious photos appear.
“From the get-go, I knew this was going to be a fun project,” said charlieuniformtango Executive Producer, Mary Alice Butler. “When John McStravick told me I just HAD TO see some raw takes because they were hilarious, we knew it was going to be a memorable project from start to finish!”
SPW CreditsBrand Management
Dale Hruby + Monica Little + Peyton Jones
Creative
Sue Batterton + Dave Stone + Alexis Bingham
Brand Strategy
Corey Green + Arturo Longoria
Digital Strategy
Matt Whittaker + Jon Villalobos + Scott Luther + Alexander Ford
Business Affairs
Sara Sax + Michael Sonnier
Media + Search Strategy (never used, but provided extensive thought leadership)
Kim Moss + Jeff Kempf + Trevor Monteiro + Conor MacDowell
Digital Production (CHL)
Brenda Talavera + Meredith Ford + Steven Rice + Joe Jansen
Broadcast Producer
Cassie Greenwald
Production – ArtClass
Jake Hurwitz - Director
Michael Montenegro - Producer
Rebecca Niles - Managing Director
Kat Garalli - Production Manager
Brooke Covington - Rep
Post – Charlie Uniform Tango
Mary Alice Butler – Executive Producer
John McStravick - Editor
Matt Pittman - Editor Assist
Joey Waldrip - Color/Online
Catherine Thomas - Online
Russell Smith - Audio/Mix
Gray Wilcox - Motion Design
Music – Storefront Music
John "Scrapper" Sneider - Composer / Managing Partner
Adam Elk - Composer/Owner
Kirsten Messier - Executive Producer
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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