The goal was simple: educate North Texans on how their well-beings are connected to every part of their world. The idea was to show moments of a person’s life happening in their own little world. With the help of our directors, the Snorri Brothers, their SnorriCam – a 360° body-mounted camera rig equipped with 10 GoPros – and the editing talents of The Artery, we were able to show that your world is your well-being.
SPW CreditsClient: Texas Health Resources
Agency: Commerce House
Creative Directors: Leigh Sander, Vincent LoPresti; Art Director: John Graziano; Writer: Cristine Henexson; Producer: Stefany Strah; Account Director: Carley King
Production: Pulse Films
Directors: Snorri Bros; Executive Producer and President of Commercials: Kira Carstensen; Head of Production: Peter Steinzeig; Executive Producer: Hillary Rogers
VFX: The Artery
Creative Director: Vico Sharabani; VFX Supervisor: Todd Sarsfield; VFX On-Set Supervisor: Kathy Segal; VFX Executive Producer: Yfat Neev; VFX Producer: Lynzi Grant; Flame Artist: Asaf Yeger; Flame Artist: Tony Rivas; Compositor: Michael Garrett; Compositor: John Mangia; Compositor: Chris Reimann; Paint/Roto: Mark Lieberman; Paint/Roto: Connie Conrad
VFX & Post: Brickyard VFX
Color Correction Artist: Patrick Poulatian; Executive Producer: Jeff Blodgett
Music: Breed
Composer: James Henderson
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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