The goal was simple: educate North Texans on how their well-beings are connected to every part of their world. The idea was to show moments of a person’s life happening in their own little world. With the help of our directors, the Snorri Brothers, their SnorriCam – a 360° body-mounted camera rig equipped with 10 GoPros – and the editing talents of The Artery, we were able to show that your world is your well-being.
Client: Texas Health Resources
Agency: Commerce House
Creative Directors: Leigh Sander, Vincent LoPresti; Art Director: John Graziano; Writer: Cristine Henexson; Producer: Stefany Strah; Account Director: Carley King
Production: Pulse Films
Directors: Snorri Bros; Executive Producer and President of Commercials: Kira Carstensen; Head of Production: Peter Steinzeig; Executive Producer: Hillary Rogers
VFX: The Artery
Creative Director: Vico Sharabani; VFX Supervisor: Todd Sarsfield; VFX On-Set Supervisor: Kathy Segal; VFX Executive Producer: Yfat Neev; VFX Producer: Lynzi Grant; Flame Artist: Asaf Yeger; Flame Artist: Tony Rivas; Compositor: Michael Garrett; Compositor: John Mangia; Compositor: Chris Reimann; Paint/Roto: Mark Lieberman; Paint/Roto: Connie Conrad
VFX & Post: Brickyard VFX
Color Correction Artist: Patrick Poulatian; Executive Producer: Jeff Blodgett
Music: Breed
Composer: James Henderson
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More