Created via Hawkeye Advertising/Chicago, produced by Easy Mondays/NY, and directed by Luis Gerard, this TaxAct campaign craftily employ humorous scare tactics (in this spot, a man is being chased by a real Kodiak bear) to show viewers how to take the fear out of filing their taxes.
SPW Credits
Client: TaxAct
Agency: Hawkeye Advertising/Chicago
Production Company: Easy Mondays/NY
Director: Luis Gerard
Executive Producer: Asori Soto
ScreenWork Categories:Commercial
Discipline:Directing
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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