Creative production studio Motion Theory has just released a cinematic fully-animated project to help Target launch its new addition of fresh grocery departments in many stores. Motion Theory Director Chris Riehl led the in-house team of animators and artists through a very condensed production schedule that mirrored the character and story development of a much larger CG animated film. “A Better Bulls Eye” aired Sunday, July 27.
SPW Credits
Client: Target; Production/VFX Company: Motion Theory; Director: Chris Riehl; Creative Director: Kaan Atilla; Art Director: Chris Riehl; Executive Producer: Javier Jimenez; Managing Producer: Patrick Nugent; Producer: Peter Nelson; CG Supervisors: Charles Paek, Danny Zobrist; Animation Supervisor/Character Lead: Danny Zobrist; Pre-Visualization: Simon Dunsdon, Trevor Tuttle; Designers: Leanne Dare, Paul B. Kim, Ken Gunn Lee, James Levy, Satomi Nagata; Character Designers: Brendan Wiuff, Nate Wragg; Character Animators: Daniel Edwards, Thom Judd, James Parris, Harry Porudominsky, Lauren Wells; Character Riggers: Brian Escribano, Andrea Gausmann, Amy Gohal; Vehicle Rigging/Animation: Scott Cullen; 3D Generalist: Ian Mankowski; Lead Character Modeler: Emmanuel Fragelus; Character Modelers/Texture Artists: Bryan Repka, Jean Choi, Sean Kim; Vehicle/Props Modelers: Nick Loizides, Marc Steinberg, Chad Roen; Hair: John Felipe, Martin Furness, Chad Roen; FX Artists: John Cherniack, Matt Johnson; Lighting Supervisor: Charles Paek; V-Ray TD: Justin Lloyd; Lighters: Matt Bell, David Chan, Justin Lloyd; Lead Compositors: Rachel Dunn, Ryan Trippensee; Compositors: Krista Benson, Michael Dobbs, Aaron Frebowitz, Rachel Keyte, Daniel Raschko; Finishing: Matt Motal; Production Manager/HR Director: Tina Van Delden; Production Coordinator: Paul Pianezza; Production Assistant: Sarah Smith; Concept/Writer: David Fowler; Storyboard Artist: Yori Mochizuki; Editorial Company: String; Editor: Doron Dor; Assistant Editors: Jeff Aquino, Jeff Johnston
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled “Works Hard For You”, led by Chicago-based director Jeremy Pinckert, was cast and filmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the fifteen-state region where Menards’ stores are located. Read More
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