Legendary director and photographer Dewey Nicks helps Target make a splash with the empowering new swimwear campaign “A Fit For Every Body.” Nicks helmed both the print and motion elements of the body-positive series, which presents a diverse mix of sizes and body shapes by featuring real women fashion bloggers instead of swimwear models. The relatable everywoman approach has resonated with viewers, with the campaign reaching over one million YouTube views to date. In the sunny centerpiece spot “The Perfect Fit,” Roberts Rassi holds an informal poolside panel with bloggers Nashelly Messina of Fabulatina, Nikki Minton of My Style Diaries, Sarah Boyd of Simply Stylist, and Chantè Burkett of Everything Curvy and Chic. Roberts Rassi asks each woman to identify her favorite physical feature as well as her most challenging area before breaking down the certain styles and cuts that will best flatter each of their assets.
SPW CreditsClient: Target
Project Title: “A Fit For Every Body”
Creative Director: David Richardson
Associate Creative Director: Alyson Frahm
Art Director: Maddy Furlong
Production Company: Concrete + Clay
Live Action Producer: Michelle Stark
Director: Dewey Nicks
Director of Photography: David Wilson
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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