Surrounded by a serious platoon of soldiers from Bungie/Activision's "Destiny", and set in its post-apocalyptic wasteland, the Randomly Chosen One is about to fight the battle of his life. But all he seems to care about is eating his Taco Bell Quesarito Big Box meal. The Chosen One has his hands full of food and can't quite manage the rocket launcher slung across his shoulder, which he accidentally fires into an adjacent building, destroying a portion of it, and nearly killing a few of his comrades. He sheepishly cops to the error, and in a comic reveal, we see that he has not dropped a crumb of his Quesarito.
SPW Credits
Title: Taco Bell's "Randomly Chosen One"
Agency – DEUTSCH
Chief Creative Officer – Pete Favat
Executive Creative Director – Brett Craig
Creative Director – Scott Clark
Associate Creative Director – John Baker
Associate Creative Director – Chris Jones
Sr. Art Director – Jeremiah Wassom
Director of Integrated Production – Vic Palumbo
Executive Producer – Paul Roy
Integrated Producer – Jamie Gartner
Group Account Director – Walter Smith
Account Director – Katie Kalges
Account Supervisor – Krista Slocum
Production Company – CAVIAR CONTENT
Director – Keith Schofield
Producer US – Stephan Mohammed
Producer CZ – Bob Dvorak
Editorial Company – NO6
Editor – Chan Hatcher
Executive Producer – Chrissy DeSimone
Senior Producer – Kendra Desai
VFX Company – THE MISSION
Creative Director – Rob Trent
Managing Director – Michael Pardee
Animation Director – Piotr Karwas
VFX Producer – Diana Cheng
The Undeniable Voice of Art
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
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