Surrounded by a serious platoon of soldiers from Bungie/Activision's "Destiny", and set in its post-apocalyptic wasteland, the Randomly Chosen One is about to fight the battle of his life. But all he seems to care about is eating his Taco Bell Quesarito Big Box meal. The Chosen One has his hands full of food and can't quite manage the rocket launcher slung across his shoulder, which he accidentally fires into an adjacent building, destroying a portion of it, and nearly killing a few of his comrades. He sheepishly cops to the error, and in a comic reveal, we see that he has not dropped a crumb of his Quesarito.
SPW Credits
Title: Taco Bell's "Randomly Chosen One"
Agency – DEUTSCH
Chief Creative Officer – Pete Favat
Executive Creative Director – Brett Craig
Creative Director – Scott Clark
Associate Creative Director – John Baker
Associate Creative Director – Chris Jones
Sr. Art Director – Jeremiah Wassom
Director of Integrated Production – Vic Palumbo
Executive Producer – Paul Roy
Integrated Producer – Jamie Gartner
Group Account Director – Walter Smith
Account Director – Katie Kalges
Account Supervisor – Krista Slocum
Production Company – CAVIAR CONTENT
Director – Keith Schofield
Producer US – Stephan Mohammed
Producer CZ – Bob Dvorak
Editorial Company – NO6
Editor – Chan Hatcher
Executive Producer – Chrissy DeSimone
Senior Producer – Kendra Desai
VFX Company – THE MISSION
Creative Director – Rob Trent
Managing Director – Michael Pardee
Animation Director – Piotr Karwas
VFX Producer – Diana Cheng
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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