aWHITELABEL/Sibling Rivalry product has completed a new campaign for T Galleria by DFS campaign, which is told through the pages of a classic travel journal. Developed in collaboration with agency AR New York, the 360 campaign was directed by aWHITELABEL/SR product’s Mikon van Gastel, who creative directed the project through completion via design studio SiblingRivalry. Featuring collage-like cut-outs and ink illustrations by noted French illustrator Cassandre Montoriol, the campaign unites various art forms – writing, illustration, photography, animation, and live action – to create an iconic look that captures the spirit of adventure in travel. As the pages turn, hand drawn maps, painted characters, street scenes and photographs are brought to life and animated to express the wonders of travel.
SPW CreditsAgency: AR New York
CCO: Raul Martinez; ECD: Paul Eustace; Art Director: Jeff Burch; Executive Producer/ Head of Production: Brooke Kaylor; Freelance Executive Producer: Carol Stevens
Live Action Production: aWHITELABEL/SR product
Director/Photographer: Mikon van Gastel
Director of Photography: Tristan Sheridan
Post Production, Design & Animation: SiblingRivalry
Creative Director: Mikon van Gastel; EP: Maggie Meade; HOP: Joanna Fillie; Post Producer: Bridgette Spalding; Editor: Gabe Darling; Compositor: Keith Kin Yan; Compositor: Dimitri Luedemann; Cel Animator: Mark Phillips; Animator: Miro Sisma
Illustrator: Cassandre Montoriol
Music Composer: Jeremiah Bornfield
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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