aWHITELABEL/Sibling Rivalry product has completed a new campaign for T Galleria by DFS campaign, which is told through the pages of a classic travel journal. Developed in collaboration with agency AR New York, the 360 campaign was directed by aWHITELABEL/SR product’s Mikon van Gastel, who creative directed the project through completion via design studio SiblingRivalry. Featuring collage-like cut-outs and ink illustrations by noted French illustrator Cassandre Montoriol, the campaign unites various art forms – writing, illustration, photography, animation, and live action – to create an iconic look that captures the spirit of adventure in travel. As the pages turn, hand drawn maps, painted characters, street scenes and photographs are brought to life and animated to express the wonders of travel.
Agency: AR New York
CCO: Raul Martinez; ECD: Paul Eustace; Art Director: Jeff Burch; Executive Producer/ Head of Production: Brooke Kaylor; Freelance Executive Producer: Carol Stevens
Live Action Production: aWHITELABEL/SR product
Director/Photographer: Mikon van Gastel
Director of Photography: Tristan Sheridan
Post Production, Design & Animation: SiblingRivalry
Creative Director: Mikon van Gastel; EP: Maggie Meade; HOP: Joanna Fillie; Post Producer: Bridgette Spalding; Editor: Gabe Darling; Compositor: Keith Kin Yan; Compositor: Dimitri Luedemann; Cel Animator: Mark Phillips; Animator: Miro Sisma
Illustrator: Cassandre Montoriol
Music Composer: Jeremiah Bornfield
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled “Works Hard For You”, led by Chicago-based director Jeremy Pinckert, was cast and filmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the fifteen-state region where Menards’ stores are located. Read More