To launch its epic new series “Dominion,” SyFy tapped 2C to pull out the stops on promos packed with blockbuster movie trailer intensity. 2C, which had worked with SyFy on previous series launches, responded with several pulse-pounding spots that capture the series’ intensity and build suspense for its June 19 premiere.
For a show about angels turning against humanity, Dominion's promotion campaign was designed to challenge conventional perceptions of good and evil. The trailer component of the campaign had to a lot of heavy lifting, not only educating viewers about the gritty new take on angels but also conveying an intense, sexy character drama with high stakes at once very personal and wide reaching.
2C wrote, edited and produced cross-media spots in multiple lengths and versions. From clip selection, editing and graphics to music pacing and sound effects, these promos epitomize the large-scale drama and action awaiting viewers upon tune-in.
SPW CreditsSyFy: Creative Director - Ben Cochran, Project Manager - Kari Shackelton, Graphics – Calvin Chu
2C: Executive Producer - Chris Sloan, Editor/Producer - Spencer Condon
Collaborator: Audio Mix - Cesar Haliwa
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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