BLOCK & TACKLE: "SYFY WIRE takes fandom seriously… but themselves, not so much. As the premier platform for all things scifi, horror, and fantasy, WIRE had outgrown its identity as an offshoot of SYFY Network. We were tasked with reinterpreting the SYFY Master Brand into a distinctive visual identity for SYFY WIRE.
"Using the mantra 'We’re obsessed too,' as a driving force, and drawing on various aspects of sci-fi/horror/fantasy culture, our team infused the designs with classic comic aesthetics – and a fan-made feel."
SPW Credits
Project Credits: SYFY WIRE Rebrand
SVP Head of Creative, USA+SYFY: Jeff Blackman VP Brand Design: Calvin Chu Creative Director: Lisandro Perez-Rey Producer: Emilie Bunnell Senior Art Director: Ariel Frost Director, Marketing Production: Bill Ikin Design Director: Quin Heins SVP, WIRE: Matthew Chiavelli VP of Content, WIRE: Jesse Murray Director, Project Management and Digital Products: Kelly Iacovacci Senior Motion Graphics Designer: Kit Lam
Design/Production: BLOCK & TACKLE Creative Directors: Adam Gault, Ted Kotsaftis Producer: Dorian Carli-Jones Design: Yun Chen, Mike Russo, Wei-Shen Wang, Alex Winakor, Jess Hutchison, Gung-Kai Koo Animation: Gung-Kai Koo, Jess Hutchison, David Jouppi, Hayato Yamane
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’
Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own.
Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.”
Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
