BLOCK & TACKLE: "SYFY WIRE takes fandom seriously… but themselves, not so much. As the premier platform for all things scifi, horror, and fantasy, WIRE had outgrown its identity as an offshoot of SYFY Network. We were tasked with reinterpreting the SYFY Master Brand into a distinctive visual identity for SYFY WIRE.
"Using the mantra 'We’re obsessed too,' as a driving force, and drawing on various aspects of sci-fi/horror/fantasy culture, our team infused the designs with classic comic aesthetics – and a fan-made feel."
SPW Credits
Project Credits: SYFY WIRE Rebrand
SVP Head of Creative, USA+SYFY: Jeff Blackman VP Brand Design: Calvin Chu Creative Director: Lisandro Perez-Rey Producer: Emilie Bunnell Senior Art Director: Ariel Frost Director, Marketing Production: Bill Ikin Design Director: Quin Heins SVP, WIRE: Matthew Chiavelli VP of Content, WIRE: Jesse Murray Director, Project Management and Digital Products: Kelly Iacovacci Senior Motion Graphics Designer: Kit Lam
Design/Production: BLOCK & TACKLE Creative Directors: Adam Gault, Ted Kotsaftis Producer: Dorian Carli-Jones Design: Yun Chen, Mike Russo, Wei-Shen Wang, Alex Winakor, Jess Hutchison, Gung-Kai Koo Animation: Gung-Kai Koo, Jess Hutchison, David Jouppi, Hayato Yamane
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled “Works Hard For You”, led by Chicago-based director Jeremy Pinckert, was cast and filmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the fifteen-state region where Menards’ stores are located. Read More
