BLOCK & TACKLE: "SYFY WIRE takes fandom seriously… but themselves, not so much. As the premier platform for all things scifi, horror, and fantasy, WIRE had outgrown its identity as an offshoot of SYFY Network. We were tasked with reinterpreting the SYFY Master Brand into a distinctive visual identity for SYFY WIRE.
"Using the mantra 'We’re obsessed too,' as a driving force, and drawing on various aspects of sci-fi/horror/fantasy culture, our team infused the designs with classic comic aesthetics – and a fan-made feel."
SPW CreditsProject Credits: SYFY WIRE Rebrand
SVP Head of Creative, USA+SYFY: Jeff Blackman
VP Brand Design: Calvin Chu
Creative Director: Lisandro Perez-Rey
Producer: Emilie Bunnell
Senior Art Director: Ariel Frost
Director, Marketing Production: Bill Ikin
Design Director: Quin Heins
SVP, WIRE: Matthew Chiavelli
VP of Content, WIRE: Jesse Murray
Director, Project Management and Digital Products: Kelly Iacovacci
Senior Motion Graphics Designer: Kit Lam
Design/Production: BLOCK & TACKLE
Creative Directors: Adam Gault, Ted Kotsaftis
Producer: Dorian Carli-Jones
Design: Yun Chen, Mike Russo, Wei-Shen Wang, Alex Winakor, Jess Hutchison, Gung-Kai Koo
Animation: Gung-Kai Koo, Jess Hutchison, David Jouppi, Hayato Yamane
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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