The spot opens with some of those landmarks – including cameos by Padres legend Steve Garvey, Bill Walton, Rey Mysterio Jr., and beloved baseball mascot The Friar – before making the scene at Sycuan Casino. Through a series of seamless and inventive transitions, Apps delivers a pastiche of gaming, food and entertainment that rounds out the San Diego experience.
SPW CreditsClient: Sycuan Casino
Spots Title(s): Play.Win.Together.
Agency/Location: in-house
Marketing Director: Daniel Morales
Creative Director: Deric Harven
Production Company/Location: Modern Industry Pictures – Los Angeles
Director: Jeff Apps
DP: Russell Carpenter, ASC
EP(s): Edy Enriquez
Line Producer: Josh Martinez
Editorial Company/Location: Barbed Wire FX
Editor: Burley Vandergriff
Telecine Company: Company 3
Colorist: Dave Hussey
Post/Effects Company/Location: Barbed Wire FX - Hollywood
VFX Supervisor: Avi Das
Music Company: Capital Cities “One Minute More”
Composer: Sebu Simonian/ Ryan Merchant
Sound Design Company/Location: MT Studios - Burbank, CA
Sound Designer: Matt Thorne
Audio Post: MT Studios
Mixer: Matt Thorne
Shoot Location: San Diego CA
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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