The spot opens with some of those landmarks – including cameos by Padres legend Steve Garvey, Bill Walton, Rey Mysterio Jr., and beloved baseball mascot The Friar – before making the scene at Sycuan Casino. Through a series of seamless and inventive transitions, Apps delivers a pastiche of gaming, food and entertainment that rounds out the San Diego experience.
Client: Sycuan Casino
Spots Title(s): Play.Win.Together.
Agency/Location: in-house
Marketing Director: Daniel Morales
Creative Director: Deric Harven
Production Company/Location: Modern Industry Pictures – Los Angeles
Director: Jeff Apps
DP: Russell Carpenter, ASC
EP(s): Edy Enriquez
Line Producer: Josh Martinez
Editorial Company/Location: Barbed Wire FX
Editor: Burley Vandergriff
Telecine Company: Company 3
Colorist: Dave Hussey
Post/Effects Company/Location: Barbed Wire FX – Hollywood
VFX Supervisor: Avi Das
Music Company: Capital Cities “One Minute More”
Composer: Sebu Simonian/ Ryan Merchant
Sound Design Company/Location: MT Studios – Burbank, CA
Sound Designer: Matt Thorne
Audio Post: MT Studios
Mixer: Matt Thorne
Shoot Location: San Diego CA
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More