Aiming to bring together cookie lovers of all kinds, no matter their dietary needs, The Shipyard launches “Let’s Be Taste Buds,” a first-ever multi-platform campaign for Sweet Loren’s, the #1 natural cookie dough brand in the U.S.. The Shipyard was named agency of record for Sweet Loren’s in June 2021. Following a client-led review, The Shipyard turns up the heat with a campaign that mixes :30 and :15 spots across CTV as well as social and digital elements. The result: “Let’s Be Taste Buds,” which reminds us that “We all have one thing in common” as Sweet Loren’s cookie dough is crafted with clean, Non-GMO, plant-based, gluten free, dairy free, and nut free ingredients. “We’re for the food lovers, those who devour life by the mouthful or the plateful – those with an appetite for delicious.” — Let’s Be Taste Buds.
Client – Sweet Loren’s
Chief Executive Officer / Founder – Loren Brill, Chief of Marketing – Barb Reilly, Director of Marketing – Jennifer Mezzapelle
Agency – The Shipyard
Chief Creative Officer – Dave Sonderman, Executive Creative Director – Ryan Conover, Associate Creative Director – Rachel Mooney, VP, Production Services – Liz Ross,Designer – Maria Cardillo; EVP, Head of eCommerce Practice – Lance Porigow, Account Manager – Allie Klumb, Director, Account Strategy – Sarah Riviera, Director, Performance Media – Blake Williams, Senior Media Planner – Mallory Janszen
Production Company – SpaceJunk
Director – Mike Beaumont, Brent Jackson, Production Company Producer – Miranda Dumm, Project Manager – Juliet Otoya
Editorial Company – Spacejunk
Editorial Company producer – Melina Fuentes, Editor – Kurt Keaner
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled “Works Hard For You”, led by Chicago-based director Jeremy Pinckert, was cast and filmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the fifteen-state region where Menards’ stores are located. Read More