Aiming to bring together cookie lovers of all kinds, no matter their dietary needs, The Shipyard launches “Let’s Be Taste Buds,” a first-ever multi-platform campaign for Sweet Loren’s, the #1 natural cookie dough brand in the U.S.. The Shipyard was named agency of record for Sweet Loren’s in June 2021. Following a client-led review, The Shipyard turns up the heat with a campaign that mixes :30 and :15 spots across CTV as well as social and digital elements. The result: “Let’s Be Taste Buds,” which reminds us that “We all have one thing in common” as Sweet Loren’s cookie dough is crafted with clean, Non-GMO, plant-based, gluten free, dairy free, and nut free ingredients. “We’re for the food lovers, those who devour life by the mouthful or the plateful – those with an appetite for delicious.” — Let’s Be Taste Buds.
Client – Sweet Loren’s
Chief Executive Officer / Founder – Loren Brill, Chief of Marketing – Barb Reilly, Director of Marketing – Jennifer Mezzapelle
Agency – The Shipyard
Chief Creative Officer – Dave Sonderman, Executive Creative Director – Ryan Conover, Associate Creative Director – Rachel Mooney, VP, Production Services – Liz Ross,Designer – Maria Cardillo; EVP, Head of eCommerce Practice – Lance Porigow, Account Manager – Allie Klumb, Director, Account Strategy – Sarah Riviera, Director, Performance Media – Blake Williams, Senior Media Planner – Mallory Janszen
Production Company – SpaceJunk
Director – Mike Beaumont, Brent Jackson, Production Company Producer – Miranda Dumm, Project Manager – Juliet Otoya
Editorial Company – Spacejunk
Editorial Company producer – Melina Fuentes, Editor – Kurt Keaner
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More