“Surfing Sucks” is a :45 featuring the …Lost surfboard brand. With this spec spot, mixed media director, writer, and editor Win Brooks lays out the many reasons why kooks (aka rookies) should absolutely NOT learn to surf. Itโs a bold bit of reverse psychology employing a number of filmmaking techniques. Roughly :25 of mixed media adeptly conveys the notion that popularity has killed the sport; the spot then shifts gears and gets us amped up (excited), transitioning to the greenroom (inside the barrel, the tube, the curl of the wave – cโmon, do we have to explain everything??), capturing the majestic beauty of surfing.
SPW CreditsBrand: โฆLost First Air Date: Spec Site: https://winbrooks.com/dont-start Production Company/Location: The Crack of Noon/Los Angeles Director: Win Brooks Editorial Company/Location: The Crack of Noon Editor: Win Brooks Composers: Eddie Brooks and Sir Richard Bishop Sound Design Company/Location: The Crack of Noon Sound Designer: Win Brooks Special Thanks to: Matt Kleiner, Sir Richard Bishop and Mason Ho
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growthโs new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the โundeniable voice of art.โ Creative Growthโs evolved brand is at the forefront of a shift towards art that stands for the inherent reveal โ the power of artistic expression to bring understanding and connection to us all. The brandโs new expression includes unobtrusive color and design choices that purposely donโt compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains โWe needed to create a powerful, distinctive voice for the brand. But, it couldnโt compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, itโs also expansive and energetic.โ Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More