“Surfing Sucks” is a :45 featuring the …Lost surfboard brand. With this spec spot, mixed media director, writer, and editor Win Brooks lays out the many reasons why kooks (aka rookies) should absolutely NOT learn to surf. Itโs a bold bit of reverse psychology employing a number of filmmaking techniques. Roughly :25 of mixed media adeptly conveys the notion that popularity has killed the sport; the spot then shifts gears and gets us amped up (excited), transitioning to the greenroom (inside the barrel, the tube, the curl of the wave – cโmon, do we have to explain everything??), capturing the majestic beauty of surfing.
Brand: โฆLost
First Air Date: Spec
Site: https://winbrooks.com/dont-start
Production Company/Location: The Crack of Noon/Los Angeles
Director: Win Brooks
Editorial Company/Location: The Crack of Noon
Editor: Win Brooks
Composers: Eddie Brooks and Sir Richard Bishop
Sound Design Company/Location: The Crack of Noon
Sound Designer: Win Brooks
Special Thanks to: Matt Kleiner, Sir Richard Bishop and Mason Ho
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More