Los Angeles-based Miniac Films directors John Christopher Pina & Benjamin Kutsko trade air travel headaches for precious moments of rejuvenation in the new :60 “You’ve Arrived” for Surf Air, produced direct-to-client. The spot is the anthem of the private air membership startup’s debut ad campaign, which captures the dynamic work lives of a myriad of ambitious individuals whose equally fervent personal pursuits are achieved via Surf Air’s 90 private flights per day to 12 California cities. The campaign also includes six :30s that highlight the separate vignettes in the anthem spot, ranging from an architect flying from San Francisco to Santa Barbara on a whim to compare blueprints in person to a Los Angeles executive escaping the city bustle for a tranquil evening of wine tasting in Napa after a day in the office.
Client: Surf Air
Creative Director: Liam Fayed, Copywriter: Miniac Films, Art Director: Christopher Berdine
Titles: “You’ve Arrived” :60; “Morning Coffee,” “Kayak,” “Architect,” “Vineyard,” “Midnight Oil,” “Halloween” 6 x :30
Production Company: Miniac Films
Directors: John Christopher Pina & Benjamin Kutsko, Executive Producer: Stephen Roesler, Producer: Katia Nicolova, Director of Photography: Alex Disenhof, Editor: Niles Howard
Music: Asche & Spencer
Sound Design: Jeff Malen @ Lime
Color: Steve Rodriguez @ Apache
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More