Los Angeles-based Miniac Films directors John Christopher Pina & Benjamin Kutsko trade air travel headaches for precious moments of rejuvenation in the new :60 “You’ve Arrived” for Surf Air, produced direct-to-client. The spot is the anthem of the private air membership startup’s debut ad campaign, which captures the dynamic work lives of a myriad of ambitious individuals whose equally fervent personal pursuits are achieved via Surf Air’s 90 private flights per day to 12 California cities. The campaign also includes six :30s that highlight the separate vignettes in the anthem spot, ranging from an architect flying from San Francisco to Santa Barbara on a whim to compare blueprints in person to a Los Angeles executive escaping the city bustle for a tranquil evening of wine tasting in Napa after a day in the office.
SPW CreditsClient: Surf Air
Creative Director: Liam Fayed, Copywriter: Miniac Films, Art Director: Christopher Berdine
Titles: “You’ve Arrived” :60; “Morning Coffee,” “Kayak,” “Architect,” “Vineyard,” “Midnight Oil,” “Halloween” 6 x :30
Production Company: Miniac Films
Directors: John Christopher Pina & Benjamin Kutsko, Executive Producer: Stephen Roesler, Producer: Katia Nicolova, Director of Photography: Alex Disenhof, Editor: Niles Howard
Music: Asche & Spencer
Sound Design: Jeff Malen @ Lime
Color: Steve Rodriguez @ Apache
BODYARMOR FlashIV: Anitta Pit Stop
AE Production unveils its latest integrated campaign for BODYARMOR Flash I.V. In collaboration with First Tube Media, the innovative project featuring Brazilian Music Artist and BODYARMOR partner Anitta,
Read More