What planet are the Houston Astros really playing for? This is one of the probing (read: intentionally absurd) questions at the heart of the new “Support Your Rangers” campaign for the Texas Rangers, which pokes good-natured fun at the MLB team’s American League West rivals. The spots lampoon political advertising and actually deliver a break from the heavier issues of the day. The campaign is the result of a close collaboration between Red Productions and the Rangers’ in-house marketing team.
SPW CreditsClient: Texas Rangers | Campaign: Support Your Rangers | Agency: In-house Manager, Creative Content: Tim Johnston, Creative Director: Scott Biggers | Production Company: Red Productions Writer/Director: Andrew Disney, Producer (& VO Talent): Scott Nichols, Editor: Sam Parnell
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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